DETROIT, April 13, 2004 -Comerica Bank will host a small business workshop "Promote Your Business to Stand Out from the Rest," on Wednesday, April 21, from 8:30 a.m. to 11:30 a.m. at the Michigan State University Management Education Center in Troy. A pre-workshop continental breakfast will begin at 8 a.m.
This marketing seminar is part of a comprehensive series of workshops sponsored by Comerica that are designed to help small business owners succeed.
Christine Zwicke, president and founder of CZ Communications, LLC, will provide attendees with an understanding of how to develop and project a brand personality, and how to turn business expertise into a compelling brand promise.
Cost for the workshop is $50 for Comerica customers and $75 for non-Comerica customers and $25 for each additional participant from the same company. Reservations are required and can be made by calling 1-800-829-5214 or by visiting www.comerica.com and clicking on "2004 Managing Your Business Seminar Series.
Comerica Bank, Michigan's oldest and largest bank, is the lead subsidiary of Comerica Incorporated (NYSE: CMA), a multi-state financial services provider headquartered in Detroit.
Media Contacts:
Kathleen Pitton
313-222-4916
Scott Talley
313-222-2917
