Detroit/January 9, 2002 -- Mort Crim, a 35-year broadcasting veteran, has entered into an agreement with Comerica to help the company promote its "hometown bank" image in ads and other marketing initiatives. The announcement was made today by Karen Mulvahill, senior vice president and officer-in-charge of Corporate Marketing for the Detroit-based banking company.
"Mort Crim’s heartfelt messages of hope resonate well with our customers, employees and others who share his optimism," said Mulvahill. "We at Comerica are proud to associate our company name with this trusted, highly regarded journalist."
Crim is the author of six books, most recently The Joy of Good News, and he is the creator and voice for the award-winning Second Thoughts series of inspirational essays, which can be heard on some 900 radio stations nationwide.
"The good folks at Comerica have earned my respect over the years for their exceptional service and longstanding commitment to the community," Crim said. "I look forward to working with them to generate increased awareness of their fine work as the hometown bank."
For the next three years, Crim will lend his name and considerable talents to Comerica through print, radio and television ads, speaking engagements and other forums.
"Comerica is a trusted resource for businesses and consumers. Our experienced customer service representatives provide guidance to our customers that helps them simplify their financial lives," Mulvahill said. "Mort Crim can help us deliver this message with candor, creativity and humor."
A multiple Emmy award winner, Crim has worked as a national correspondent for ABC Radio Networks, served as Paul Harvey's permanent vacation substitute and covered the major news stories of our time. For 20 years, he was a dominant figure in anchoring daily evening newscasts at Detroit's Post Newsweek NBC-TV affiliate, WDIV. He is currently chairman and CEO of Mort Crim Communications, Inc.
Comerica Incorporated is a multi-state financial services provider headquartered in Detroit, with bank subsidiaries in Michigan, California and Texas, banking operations in Florida, and businesses in several other states. Comerica has an investment services affiliate, Munder Capital Management, commercial banking operations in Canada and a commercial banking subsidiary in Mexico.
Media Contacts:
Wayne Mielke (Comerica)
(313) 222-4732
Terrence Oprea (Mort Crim Communications)
(248) 358-4700
