Comerica Becomes Naming Partner for New Gridiron Club and Suites at Ford Field
Jul 19, 2017
DETROIT – The Detroit Lions and Comerica have extended their partnership and expanded it to include exclusive naming rights to the new Gridiron Club and Suites being built as part of The New Ford Field renovation project. Comerica will continue to be the Official Business Bank of the Detroit Lions.
The Comerica Gridiron Club and Suites will capitalize on Detroit’s growing culinary recognition and the social scene that parallels it. With four new Detroit-centric food partners (to be announced) and two bars, one featuring craft beer and the other wine and craft cocktails, along with multiple large screen TV’s, the club will be a lively dining and bar environment.
“The Gridiron Club and Suites will provide a unique entertainment experience for Detroit Lions fans in the 2017 season,” explained Mike Ritchie, president of Comerica Bank-Michigan. “As the season approaches, we look forward to sharing more news about our partnership with the Lions and our support of Detroit’s small businesses.”
Naming rights terms of the partnership will also include a VIP entrance lane near Gate A during Detroit Lions home games where Comerica customers can bypass the line to enter the stadium. Comerica will continue to have prominent signage at Ford Field along with other various game day activations and digital assets.
“Comerica has been a great partner of the Detroit Lions for many years,” said Detroit Lions Team President Rod Wood. “The longevity of that relationship along with their deep roots in Detroit’s business community make them an ideal partner for what will be one of Ford Field’s most premium fan and corporate hospitality experiences.”
The Comerica Gridiron Club and Suites will be completed in time for the 2017 Detroit Lions season. Season memberships are available for purchase through the Detroit Lions Premium Seating Department (313-262-2121 or premium.suites@Lions.NFL.net).
Comerica Bank is a subsidiary of Comerica Incorporated. Founded in Detroit in 1849, Comerica continues to invest in Michigan, including the multi-million dollar restoration of Comerica Bank Center, its Michigan Market headquarters in downtown Detroit. For generations, Comerica Bank has been making a positive difference in the lives of Michigan residents, helping its customers be successful and providing financial assistance to help charitable organizations meet their diverse goals. Ranked No. 2 in deposit market share in Michigan, Comerica’s naming rights agreement for Comerica Park helped support this jewel in Detroit’s downtown revitalization plan. Comerica Incorporated (NYSE: CMA) is a financial services company strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. To find us on Facebook, please visit www.facebook.com/Comerica. Follow us on Twitter at @ComericaCares.
About The Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and is the National Football League's fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2014, when they finished with a 11-5 record. In addition to professional football, the Detroit Lions have a visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $7.2 million through philanthropic efforts since 1991. For more information, please visit http://www.detroitlions.com.
About Ford Field
On August 20, 1996 the Detroit Lions announced plans to build new domed stadium in downtown Detroit. In November 1999, the team hosted the “From the Ground Up” groundbreaking ceremony which unveiled renderings and officially named the new stadium Ford Field. Ford Field opened its doors on August 24, 2002. The home of the Detroit Lions is comprised of approximately 1.85 million square feet with four levels of suites, a level of club seating, and a ground level designated for concessions and retail. Ford Field claims the best sight lines of any football stadium in the United States, made available by a design that omits the traditional club and suite levels, thereby lowering the upper level. There are a total of 65,000 seats.