Comerica was recognized as one of America’s most community-minded companies in The Civic 50 survey – the first comprehensive ranking of S&P 500 corporations that best use their time, talent, and resources to improve the quality of life in the communities where they do business. The survey was conducted by the National Conference on Citizenship (NCoC) and Points of Light, the nation’s definitive experts on civic engagement, in partnership with Bloomberg LP.
An article about The Civic 50 looking at the philanthropic efforts of some of the top companies appeared in the November 12-18, 2012 issue of Bloomberg Businessweek. The full Civic 50 ranking is posted on www.businessweek.com at www.businessweek.com/interactive_reports/civic_50_2012.html.
Companies were evaluated on seven specific metrics: leadership, measurement and strategy, design, employee civic health, community partnerships, cause alignment and transparency. Winning companies employed increasingly sophisticated tools to measure the impact of community engagement and alignment of these programs with their business’ core competencies. More than two-thirds of the top 50 companies say they “frequently” or “always” use the professional skills of their workforce to address social issues and real community challenges. Sixty-six percent of the top 50 say they have “mission-level” alignment with the community partners, meaning they work with them on the highest strategic level, not just on individual programs or events.